by allaspectmedia | Jan 27, 2025 | Google Ads PPC, Pay Per Click
What if your ads could change in real-time based on whatâs happening around your customers? Thatâs exactly what Waitrose did in their latest Google Ads campaign, and the results were impressive. By using real-time weather data, they ensured their YouTube ads were...
by allaspectmedia | Oct 30, 2024 | Google Ads PPC, Pay Per Click
Clarification Over Google Call Tracking Weâre often asked why the âPhone Callsâ column in Google Ads shows a different call count from the one tracked in the âConversionsâ or âAll Conversionsâ columns. The âConversionsâ column displays the number of primary...
by allaspectmedia | Sep 21, 2024 | Google Ads PPC, Marketing Strategy, Pay Per Click
Is Your Business Ready for Google Ads? Hereâs What You Need to Know Before You Start (Some of these apply to all forms of marketing!) Google Ads can be a powerful tool for growing your business, driving traffic, and increasing sales. However, itâs not just about...
by allaspectmedia | Sep 20, 2024 | Google Ads PPC, Pay Per Click
Are These Common Google Ads Mistakes Holding Your Campaigns Back Running Google Ads can be a powerful way to drive traffic, leads, and salesâbut even the most experienced advertisers can fall into common traps that limit their results. Whether youâre noticing...
by allaspectmedia | Jul 23, 2024 | Google Ads PPC, Marketing Strategy, Pay Per Click
Ever wondered why some ads you simply can’t resist clicking on? Have you ever found yourself unable to resist clicking on certain ads? We’ve all been there. An ad pops up and immediately grabs our attention, much like a mouth-watering custard slice in a...
by allaspectmedia | Mar 11, 2024 | Google Ads PPC, Pay Per Click
Ever wondered why some ads you simply can’t resist clicking on? Have you ever found yourself unable to resist clicking on certain ads? We’ve all been there. An ad pops up and immediately grabs our attention, much like a mouth-watering custard slice in a...
by allaspectmedia | Jan 9, 2024 | Google Ads PPC, Marketing Strategy, Pay Per Click
The Significance of Selecting the Right Google Ads Strategy In today’s digital age, businesses are increasingly relying on online advertising to reach their target audience. Among the various advertising platforms available, Google Ads stands out as a...
by allaspectmedia | Jan 18, 2023 | Facebook Ads, Google Ads PPC, Marketing Strategy, Pay Per Click, Social Media, YouTube Ads
Tailor Your Marketing To Make The Most Of Key 2023 Celebrations  Whether it’s traditional, religious, spiritual, cultural, sports, educational or just for fun, your clients will be paying attention to some key dates in the 2023 calendar. That means you...
by allaspectmedia | Dec 14, 2022 | Facebook Ads, Google Ads PPC, Marketing Strategy, Pay Per Click, YouTube Ads
Constrained of Flying High? The effect of advertising budgets on growth We see so many businesses find success with PPC yet they never reach their full potential due to a common mindset when it comes to advertising spend. The screen capture below shows a current...
by allaspectmedia | Jun 14, 2022 | Google Ads PPC, Pay Per Click
Responsive Search Ads – How To Make Them Work In July 2022 you will no longer be able to create the go to search ad format, Expanded Text Ad (ETA). They will still continue to run, but you will no longer be able to edit or create them. Google has stated that you...
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