by Sandra Chapman | Sep 9, 2026 | Google Ads PPC, Marketing Strategy, Pay Per Click, YouTube Ads
How Is AI Changing Google Ads and the Customer Journey in 2026? AI is changing Google Ads by allowing Google to understand longer, more conversational searches and connect advertisers with customers across Search, Shopping and YouTube. Advertisers now need stronger...
by Sandra Chapman | Aug 19, 2026 | Google Ads PPC, Pay Per Click
How to Choose a Google Ads Agency in the UK: What to Look For Choosing a Google Ads agency is one of the most consequential decisions a UK business can make. The right agency turns ad spend into measurable growth. The wrong one burns budget while producing reports...
by Sandra Chapman | Aug 14, 2026 | Google Ads PPC, Pay Per Click
How Much Does Google Ads Management Cost in the UK? (2026 Guide) Google Ads management in the UK costs between £1,500 and £6,000 per month for most businesses, depending on campaign complexity, ad spend volume, and the pricing model your agency uses. At the lower end,...
by allaspectmedia | Aug 7, 2026 | Google Ads PPC, Pay Per Click, YouTube Ads
Google Is Forcing DSA Into AI Max By September. Here’s How to Prepare Short answer: From September 2026, Google is automatically upgrading Dynamic Search Ads, automatically created assets and campaign-level broad match into AI Max, whether you opt in or not. You...
by Sandra Chapman | Aug 6, 2026 | Google Ads PPC, Pay Per Click
Section 01What it actually is In plain terms: normally, when someone visits your site, your Google tracking code sends a message to Google - "someone viewed this page," "someone bought this" - from Google's own address. Many browsers and ad blockers recognise that...
by allaspectmedia | Aug 6, 2026 | Google Ads PPC, Pay Per Click, YouTube Ads
Google’s 17 August Bidding Change: What Every Target CPA and Target ROAS Advertiser Needs to Check Short answer: From 17 August, budget limited Target CPA and Target ROAS campaigns will stop beating their targets and start chasing the exact number you’ve...
by allaspectmedia | Aug 6, 2026 | Google Ads PPC, Pay Per Click
Why Counting Calls Isn’t Call Tracking (And What It’s Costing You) Short answer: Recording that a call happened tells you almost nothing. What matters for paid ads is recording what kind of call it was, then feeding that quality signal back to...
by allaspectmedia | Mar 21, 2026 | Google Ads PPC, Marketing Strategy, Pay Per Click
Is Your Business Ready for Google Ads? Here’s What You Need to Know Before You Start (Some of these apply to all forms of marketing!) Google Ads can be a powerful tool for growing your business, driving traffic, and increasing sales. However, it’s not just about...
by allaspectmedia | Mar 20, 2026 | Google Ads PPC, Pay Per Click
Are These Common Google Ads Mistakes Holding Your Campaigns Back? Running Google Ads can be a powerful way to drive traffic, leads, and sales, but even the most experienced advertisers can fall into common traps that limit their results. Whether you’re noticing...
by allaspectmedia | Jan 16, 2026 | Google Ads PPC, Marketing Strategy, Pay Per Click
Are Ads Already Appearing In Gemini? What’s Really Happening With Ads In Gemini For months, Google has publicly maintained that its AI assistant, Google Gemini, is ad-free. No sponsored answers. No paid placements inside chat responses. No interruption to the...
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