SEO for AI: How to Optimise Your Website for the Future of Search
How to Appear in Googleâs AI Overview: A Business Ownerâs Guide to the Future of SearchSearch is shifting, and fast. Googleâs new AI-generated answers are changing how people find information online. That means the old rules of SEO and paid ads are being rewritten. If...
SEO for AI: How to Optimise Your Website for the Future of Search
How to Appear in Googleâs AI Overview: A Business Ownerâs Guide to the Future of SearchSearch is shifting, and fast. Googleâs new AI-generated answers are changing how people find information online. That means the old rules of SEO and paid ads are being rewritten. If...
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SEO for AI: How to Optimise Your Website for the Future of Search
SEO for AI: How to Optimise Your Website for the Future of SearchAI is changing the way we search. From Googleâs Search Generative Experience (SGE) to voice assistants and additionally AI-powered content summarisation, weâre heading into an era where traditional SEO...
How Waitrose Used Real-Time Weather Data to Boost Sales with YouTube Ads
What if your ads could change in real-time based on whatâs happening around your customers?Thatâs exactly what Waitrose did in their latest Google Ads campaign, and the results were impressive. By using real-time weather data, they ensured their YouTube ads were...
Google Ads Call Tracking Discrepencies
Clarification Over Google Call TrackingWeâre often asked why the âPhone Callsâ column in Google Ads shows a different call count from the one tracked in the âConversionsâ or âAll Conversionsâ columns. The âConversionsâ column displays the number of primary conversions...
Google Ads: What You Need to Know Before You Spend a Penny
Is Your Business Ready for Google Ads? Hereâs What You Need to Know Before You Start(Some of these apply to all forms of marketing!)Google Ads can be a powerful tool for growing your business, driving traffic, and increasing sales. However, itâs not just about setting...
Avoid These Common Costly Google Ads Mistakes
Are These Common Google Ads Mistakes Holding Your Campaigns Back Running Google Ads can be a powerful way to drive traffic, leads, and salesâbut even the most experienced advertisers can fall into common traps that limit their results. Whether youâre noticing...