YouTube & The Big Screen – Let’s Get Personal
YouTube & The Big Screen - Let's Get Personal The demand for Smart TVs (also known as connected TVs) has exploded with nearly 57% of households in the UK reported to own one. This is a rise in 6 years of 46%. The Smart TV has become an essential hub for modern...
YouTube & The Big Screen – Let’s Get Personal
YouTube & The Big Screen - Let's Get Personal The demand for Smart TVs (also known as connected TVs) has exploded with nearly 57% of households in the UK reported to own one. This is a rise in 6 years of 46%. The Smart TV has become an essential hub for modern...
Identify When Google PPC Is Going In The Wrong Direction
It's not always easy to spot the early signs of when your Google Ads are taking a turn to negativity town! Spotting these identifiers will help you know how to tackle issues before they become costly. Watch out for: Low impressions Low click through/engagement rate...
5 Steps To Optimize Organic Reach in Facebook
Businesses - Make 5 changes now to reduce your organic reach decline on Facebook. You will have noticed your organic post reach has been steadily declining since 2014. The latest Facebook changes being rolled out over the coming weeks will only exacerbate this. It's a...
Facebook’s Most Important Pixel Change In 2021
Apple's IOS Release WILL Effect Your Facebook Ads You Must Taken Action Now To Prepare For Aggregate Event Measurement Tracking. Apple has announced changes with iOS 14 that will affect how Facebook receives and processes conversion events from tools such as...
Know Your Audience : New vs Returning Users
New or Returning Visitor Do you know how many of your website visitors are new visitors and how many have visited before? This is a key (and often overlooked) audience demographic to know and understand. It reveals how well your website is performing as a business...
Why Facebook Ads Fail
Why Facebook Ads Don't Work Facebook ads really do work but ONLY if you pay attention to them! I've seen ROIs in excess of 2100% for ecommerce business and fantastic lead gen campaigns, but I've also seen campaigns that spend more than they bring in and generate...
GDPR – Know The Facts
GDPR - Stop Commiting Business Suicide We’ve been asked by a number of clients recently about the new GDPR. Our advice is act but DON’T PANIC!The purpose of this article is not to go into the ins and outs of the GDPR as you’ve probably read an awful lot on it. The...