Apple’s IOS Release WILL Effect Your Facebook Ads
You Must Taken Action Now To Prepare For Aggregate Event Measurement Tracking.
In order to reduce the disruption and impact of this change, Facebook will be changing how it receives and processed data from these users.
The new Aggregate Event Measurement tracking system allows you to continue running effective campaigns whilst maintaining your user privacy.
Preparation Is Key
You will need to make changes to your account, whether you run ads with an agency or on your own.
Stage 1: You will need to verify your domain within your own Facebook Business Manager account. This is because all Pixel events, from the release of Apple’s IOS14.5 (which is expected towards the end of February 2021), are required to be updated to Facebook’s new ‘Aggregated Website Events’.
You must verify your website yourself. This cannot be done by anyone else as your website should only be verified in your account.
Stage 2: Once you have verifired your domain, you’ll then need to configure eight preferred web conversion events per domain in Events Manager. Aggregated Event Measurement limits domains to eight conversion events that can be used for campaign optimisation. Facebook will initially configure the conversion events that they believe are the most relevant to your business based on your activity. All other events will be made inactive for campaign optimisation and reporting.
See our handy guide on how to make these changes here.