by allaspectmedia | Jan 27, 2025 | Google Ads PPC, Pay Per Click
What if your ads could change in real-time based on whatâs happening around your customers? Thatâs exactly what Waitrose did in their latest Google Ads campaign, and the results were impressive. By using real-time weather data, they ensured their YouTube ads were...
by allaspectmedia | Oct 30, 2024 | Google Ads PPC, Pay Per Click
Clarification Over Google Call Tracking Weâre often asked why the âPhone Callsâ column in Google Ads shows a different call count from the one tracked in the âConversionsâ or âAll Conversionsâ columns. The âConversionsâ column displays the number of primary...
by allaspectmedia | Sep 21, 2024 | Google Ads PPC, Marketing Strategy, Pay Per Click
Is Your Business Ready for Google Ads? Hereâs What You Need to Know Before You Start (Some of these apply to all forms of marketing!) Google Ads can be a powerful tool for growing your business, driving traffic, and increasing sales. However, itâs not just about...
by allaspectmedia | Sep 20, 2024 | Google Ads PPC, Pay Per Click
Are These Common Google Ads Mistakes Holding Your Campaigns Back Running Google Ads can be a powerful way to drive traffic, leads, and salesâbut even the most experienced advertisers can fall into common traps that limit their results. Whether youâre noticing...
by allaspectmedia | Jul 23, 2024 | Google Ads PPC, Marketing Strategy, Pay Per Click
Ever wondered why some ads you simply can’t resist clicking on? Have you ever found yourself unable to resist clicking on certain ads? We’ve all been there. An ad pops up and immediately grabs our attention, much like a mouth-watering custard slice in a...
by allaspectmedia | May 1, 2024 | Facebook Ads, Google Ads PPC, Marketing Strategy
Understnading Your Target Audience : A Key to Successful Marketing Knowing your target audience is vital for effective marketing. For businesses, especially new ones, understanding who your customers are and what they want shapes your marketing strategies and ensures...
by allaspectmedia | Mar 11, 2024 | Google Ads PPC, Pay Per Click
Ever wondered why some ads you simply can’t resist clicking on? Have you ever found yourself unable to resist clicking on certain ads? We’ve all been there. An ad pops up and immediately grabs our attention, much like a mouth-watering custard slice in a...
by allaspectmedia | Feb 11, 2024 | Google Ads PPC
Optimising your Performance Max campaigns heavily relies on the quality of your creative assets. These components play a crucial role in setting your brand apart and enhancing your return on investment (ROI). Leveraging Google’s cutting-edge AI technology,...
by allaspectmedia | Jan 9, 2024 | Google Ads PPC, Marketing Strategy, Pay Per Click
The Significance of Selecting the Right Google Ads Strategy In today’s digital age, businesses are increasingly relying on online advertising to reach their target audience. Among the various advertising platforms available, Google Ads stands out as a...
by allaspectmedia | Jan 18, 2023 | Facebook Ads, Google Ads PPC, Marketing Strategy, Pay Per Click, Social Media, YouTube Ads
Tailor Your Marketing To Make The Most Of Key 2023 Celebrations  Whether it’s traditional, religious, spiritual, cultural, sports, educational or just for fun, your clients will be paying attention to some key dates in the 2023 calendar. That means you...
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