Know Your Audience : New vs Returning Users
New or Returning Visitor Do you know how many of your website visitors are new visitors and how many have visited before? This is a key (and often overlooked) audience demographic to know and understand. It reveals how well your website is performing as a business...
The CTA – Make It Count
How the CTA Can Increase Your ROI After the headline, your call-to-action (CTA) is the second most important element in your marketing communications because without it, the opportunity to engage with the potential customer is lost. Use our checklist below to...