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Maximising Your Advertising Strategy with Google Ads Customer Match
Unleashing the Power of Google Ads AI Essentials: Best Practices for Customer Match Harnessing advanced tools like Google Ads Customer Match is essential for effective marketing. This feature empowers businesses to utilise their own customer data to create...
2023 Key Dates
Tailor Your Marketing To Make The Most Of Key 2023 Celebrations Whether it's traditional, religious, spiritual, cultural, sports, educational or just for fun, your clients will be paying attention to some key dates in the 2023 calendar. That means you should...
Constrained Or Flying High? The effect of advertising budgets on growth
Constrained of Flying High? The effect of advertising budgets on growth We see so many businesses find success with PPC yet they never reach their full potential due to a common mindset when it comes to advertising spend. The screen capture below shows a current...
How To Optimise RSA Ads
Responsive Search Ads - How To Make Them Work In July 2022 you will no longer be able to create the go to search ad format, Expanded Text Ad (ETA). They will still continue to run, but you will no longer be able to edit or create them. Google has stated that you will...
YouTube & The Big Screen – Let’s Get Personal
YouTube & The Big Screen - Let's Get Personal The demand for Smart TVs (also known as connected TVs) has exploded with nearly 57% of households in the UK reported to own one. This is a rise in 6 years of 46%. The Smart TV has become an essential hub for modern...
Identify When Google PPC Is Going In The Wrong Direction
It's not always easy to spot the early signs of when your Google Ads are taking a turn to negativity town! Spotting these identifiers will help you know how to tackle issues before they become costly. Watch out for: Low impressions Low click through/engagement rate...
5 Steps To Optimize Organic Reach in Facebook
Businesses - Make 5 changes now to reduce your organic reach decline on Facebook. You will have noticed your organic post reach has been steadily declining since 2014. The latest Facebook changes being rolled out over the coming weeks will only exacerbate this. It's a...
Facebook’s Most Important Pixel Change In 2021
Apple's IOS Release WILL Effect Your Facebook Ads You Must Taken Action Now To Prepare For Aggregate Event Measurement Tracking. Apple has announced changes with iOS 14 that will affect how Facebook receives and processes conversion events from tools such as...