by allaspectmedia | Aug 5, 2021 | Marketing Strategy, Pay Per Click, YouTube Ads
YouTube & The Big Screen – Let’s Get Personal The demand for Smart TVs (also known as connected TVs) has exploded with nearly 57% of households in the UK reported to own one. This is a rise in 6 years of 46%. The Smart TV has become an essential hub...
by allaspectmedia | May 6, 2021 | Google Ads PPC, Pay Per Click
It’s not always easy to spot the early signs of when your Google Ads are taking a turn to negativity town! Spotting these identifiers will help you know how to tackle issues before they become costly. Watch out for: Low impressions Low click through/engagement...
by allaspectmedia | May 1, 2021 | Social Media
Businesses – Make 5 changes now to reduce your organic reach decline on Facebook. You will have noticed your organic post reach has been steadily declining since 2014. The latest Facebook changes being rolled out over the coming weeks will only exacerbate this....
by allaspectmedia | Oct 31, 2020 | Marketing Strategy
New or Returning Visitor Do you know how many of your website visitors are new visitors and how many have visited before? This is a key (and often overlooked) audience demographic to know and understand. It reveals how well your website is performing as a business...
by allaspectmedia | Jul 28, 2020 | Pay Per Click, Social Media
Why Facebook Ads Don’t Work Facebook ads really do work but ONLY if you pay attention to them! I’ve seen ROIs in excess of 2100% for ecommerce business and fantastic lead gen campaigns, but I’ve also seen campaigns that spend more than they bring in...
by allaspectmedia | Apr 29, 2020 | Marketing Strategy
GDPR – Stop Commiting Business Suicide We’ve been asked by a number of clients recently about the new GDPR. Our advice is act but DON’T PANIC!The purpose of this article is not to go into the ins and outs of the GDPR as you’ve probably read an awful lot on it....
by allaspectmedia | Apr 1, 2020 | Email Marketing, Marketing Strategy
Improve Your Email Marketing: The Subject Line Email Marketing Is Very Much Alive In this digital age, emails flood in by the tens and hundreds daily. Most businesses say the biggest challenge is making sure your email is opened in the first instance. Here’s a...
by allaspectmedia | Apr 1, 2020 | Marketing Strategy
In this unique time many businesses are facing concerns on the future of their business. With so many businesses relying on footfall and personal interaction as their main income, it’s not surprising. With the inevitable “lockdown” on the horizon,...
by allaspectmedia | Aug 29, 2018 | Marketing Strategy
How the CTA Can Increase Your ROI After the headline, your call-to-action (CTA) is the second most important element in your marketing communications because without it, the opportunity to engage with the potential customer is lost. Use our checklist below to...
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