• Simple, step-by-step guidance
• Tailored for small budgets
• No jargon—just practical advice
• Insights from a £15M agency expert

This course is for small business owners who:

∼ Want More Control Over Their Marketing
You’re ready to take your business’s visibility into your own hands but don’t have the time, budget, or need to hire an agency just yet. You want to learn how to get in front of your ideal customers on Google, without feeling overwhelmed.

∼ Are Working With a Small Budget
You’re running a small business, so every pound counts. You need an approach to Google Ads that’s practical, effective, and tailored to smaller budgets—where you can see real results without overspending.

∼ Are New to Google Ads (or Need a Fresh Start)
Whether you’ve never touched Google Ads before or you’ve tried running campaigns in the past but didn’t see the results you wanted, this course will walk you through the essentials, so you can start with confidence.

∼ Need an Approach They Can Manage Themselves
You’re not looking to become a full-time digital marketer—you just want straightforward guidance on how to set up and run a simple, effective campaign that you can manage alongside your other business responsibilities.

∼ Want to Set the Foundation for Future Growth
Right now, you’re looking for a low-risk way to start generating leads and sales online. But you’re also laying the groundwork for what comes next—whether that’s scaling your campaigns or eventually working with an agency.

If any of this sounds like you, Google Ads Kickstart for Small Business is designed to give you exactly what you need to get started, see results, and feel empowered to grow on your terms.

• Google Ads Basics
  We’ll start with the fundamentals, introducing you to the Google Ads platform in clear, simple terms. No jargon, no complicated theory—just a straightforward overview of how Google Ads works, why it’s effective, and how small businesses can make the most of it. By the end of this module, you’ll understand the core concepts that will set you up for success.

• Account Setup
  Setting up your Google Ads account the right way is crucial to your long-term success. In this module, I’ll walk you through the account setup process step-by-step, making sure you avoid the common pitfalls that can lead to wasted budget. From structuring your account to configuring your billing, we’ll get everything in place so you’re ready to start advertising confidently.

• Campaign Creation
  This is where the magic happens! You’ll learn how to build campaigns that actually work for small budgets—targeted, effective, and laser-focused on your ideal customers. I’ll cover how to set your campaign goals, choose the right keywords, write compelling ad copy, and use settings that ensure you’re spending every pound wisely. By the end of this module, you’ll be ready to launch a campaign that aligns with your business goals and maximises your budget.

• Tracking & Analytics
  To make informed decisions, you need to know what’s working and what isn’t. In this module, we’ll cover the essentials of tracking and analytics so you can see exactly how your campaigns are performing. You’ll learn how to set up conversion tracking, understand key metrics, and use basic reporting tools to measure your success. Even if you’re new to analytics, I’ll break it down in a way that’s easy to understand, so you can feel confident in making adjustments as you go.

• Ongoing Management
  Running Google Ads isn’t a “set it and forget it” process—but that doesn’t mean it has to eat up your time. This module focuses on simple, practical tips for keeping your campaigns healthy and optimised, even if you can only dedicate a few minutes each week. You’ll learn how to review your data, make small tweaks that improve performance, and spot any red flags early. The goal is to give you a clear, manageable approach to ongoing optimisation, so you’re always getting the best return on your investment.

Each of these modules is designed to be actionable, beginner-friendly, and tailored to the needs of a small business owner like you. By the end of this course, you’ll have all the skills you need to launch, manage, and optimise your own Google Ads campaigns—at your own pace, with full control over your budget.

This course is built for small business owners like you—people who are ready to grow their business but want a cost-effective way to do it. Maybe you’ve looked into hiring an agency and decided it’s just a bit too soon, or maybe you’d like to see what’s possible on your own before committing. Either way, this course will guide you through everything you need to know to start running effective, budget-friendly Google Ads.

From setting up your account to creating your first campaigns and tracking results, every lesson is designed to give you practical, achievable steps. You’ll learn how to set things up in a way that works for a small business, focusing on the essentials that can make a real difference to your bottom line. And if you’re happy with the results, you can keep going, managing and optimising things yourself. But when you’re ready to scale, you’ll be in a strong position to bring on an agency with confidence.