by allaspectmedia | Jan 27, 2025 | Google Ads PPC, Pay Per Click
What if your ads could change in real-time based on whatâs happening around your customers? Thatâs exactly what Waitrose did in their latest Google Ads campaign, and the results were impressive. By using real-time weather data, they ensured their YouTube ads were...
by allaspectmedia | Oct 30, 2024 | Google Ads PPC, Pay Per Click
Clarification Over Google Call Tracking Weâre often asked why the âPhone Callsâ column in Google Ads shows a different call count from the one tracked in the âConversionsâ or âAll Conversionsâ columns. The âConversionsâ column displays the number of primary...
by allaspectmedia | Sep 21, 2024 | Google Ads PPC, Marketing Strategy, Pay Per Click
Is Your Business Ready for Google Ads? Hereâs What You Need to Know Before You Start (Some of these apply to all forms of marketing!) Google Ads can be a powerful tool for growing your business, driving traffic, and increasing sales. However, itâs not just about...
by allaspectmedia | Sep 20, 2024 | Google Ads PPC, Pay Per Click
Are These Common Google Ads Mistakes Holding Your Campaigns Back Running Google Ads can be a powerful way to drive traffic, leads, and salesâbut even the most experienced advertisers can fall into common traps that limit their results. Whether youâre noticing...
by allaspectmedia | Jul 19, 2024 | Uncategorized
Unleashing the Power of Google Ads AI Essentials: Best Practices for Customer Match Harnessing advanced tools like Google Ads Customer Match is essential for effective marketing. This feature empowers businesses to utilise their own customer data to create...
by allaspectmedia | May 6, 2021 | Google Ads PPC, Pay Per Click
It’s not always easy to spot the early signs of when your Google Ads are taking a turn to negativity town! Spotting these identifiers will help you know how to tackle issues before they become costly. Watch out for: Low impressions Low click through/engagement...
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