by Sandra Chapman | Sep 9, 2026 | Google Ads PPC, Marketing Strategy, Pay Per Click, YouTube Ads
How Is AI Changing Google Ads and the Customer Journey in 2026? AI is changing Google Ads by allowing Google to understand longer, more conversational searches and connect advertisers with customers across Search, Shopping and YouTube. Advertisers now need stronger...
by allaspectmedia | Mar 21, 2026 | Google Ads PPC, Marketing Strategy, Pay Per Click
Is Your Business Ready for Google Ads? Here’s What You Need to Know Before You Start (Some of these apply to all forms of marketing!) Google Ads can be a powerful tool for growing your business, driving traffic, and increasing sales. However, it’s not just about...
by allaspectmedia | Jan 16, 2026 | Google Ads PPC, Marketing Strategy, Pay Per Click
Are Ads Already Appearing In Gemini? What’s Really Happening With Ads In Gemini For months, Google has publicly maintained that its AI assistant, Google Gemini, is ad-free. No sponsored answers. No paid placements inside chat responses. No interruption to the...
by allaspectmedia | Jan 12, 2026 | Google Ads PPC, Pay Per Click
Your Google Ads Didn’t Break — The Auction Changed When Google Ads performance drops without an obvious cause, it’s rarely because: Demand suddenly disappeared Google “stopped working” Your ads became bad overnight More often, it’s something far less visible – a...
by allaspectmedia | Jan 5, 2026 | Google Ads PPC, Marketing Strategy, Pay Per Click, Social Media
How the Buyer Journey Really Works in Ecommerce Google Ads One of the biggest misunderstandings around Google Ads is the assumption that people are either ready to buy or they’re not, and that advertising success is simply about catching them at the right moment. In...
by allaspectmedia | Oct 30, 2024 | Google Ads PPC, Pay Per Click
Clarification Over Google Call Tracking We’re often asked why the “Phone Calls” column in Google Ads shows a different call count from the one tracked in the “Conversions” or “All Conversions” columns. The “Conversions” column displays the number of primary...
by allaspectmedia | Jul 23, 2024 | Google Ads PPC, Marketing Strategy, Pay Per Click
Ever wondered why some ads you simply can’t resist clicking on? Have you ever found yourself unable to resist clicking on certain ads? We’ve all been there. An ad pops up and immediately grabs our attention, much like a mouth-watering custard slice in a...
by allaspectmedia | Jul 19, 2024 | Uncategorized
Unleashing the Power of Google Ads AI Essentials: Best Practices for Customer Match Harnessing advanced tools like Google Ads Customer Match is essential for effective marketing. This feature empowers businesses to utilise their own customer data to create...
by allaspectmedia | Mar 11, 2024 | Google Ads PPC, Pay Per Click
Ever wondered why some ads you simply can’t resist clicking on? Have you ever found yourself unable to resist clicking on certain ads? We’ve all been there. An ad pops up and immediately grabs our attention, much like a mouth-watering custard slice in a...
by allaspectmedia | Feb 11, 2024 | Google Ads PPC
Optimising your Performance Max campaigns heavily relies on the quality of your creative assets. These components play a crucial role in setting your brand apart and enhancing your return on investment (ROI). Leveraging Google’s cutting-edge AI technology,...
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