Optimising your Performance Max campaigns heavily relies on the quality of your creative assets. These components play a crucial role in setting your brand apart and enhancing your return on investment (ROI). Leveraging Google’s cutting-edge AI technology, Performance Max amalgamates your images, text, and videos into impactful asset groups to engage with your target audience across various platforms and channels.


Google Ads highlights the latest Performance Max features geared towards enhancing your advertising strategies for better outcomes. Drawing insights from collaborations with numerous merchants in Europe, we have outlined some fundamental best practices for managing creative assets:



Creative Assets Best Practice


Effective Creative Assets Can Bring In a 4x ROI*



Allocate Time :

When uploading assets, meticulous planning is essential. Allocate sufficient time before the launch date of your campaign to upload your assets. Define a clear start date and ensure all assets are approved and marked as “Enabled” beforehand, keeping in mind that this approval process may take several days, particularly for video assets.

For weekend promotions, initiate the campaign 2-3 weeks in advance. To transition from generic store assets to sales-oriented assets, regularly refresh your creative assets.


Variety Is Key:

Providing a wide array of assets is imperative. The more assets you incorporate into your campaign, the higher the number of auctions you can participate in, thereby increasing your chances of success.

Make sure to keep your visual content up to date by updating your images, videos, and text whenever you make changes to your marketing message, introduce new products, or run sales.

Instead of deleting underperforming assets, replace them with new ones to avoid limiting the number of ads served in your campaign.

Don’t worry if you’re low on images – use the image picker available in Performance Max campaigns or the asset library to find suitable visuals from your recent campaigns, website, or social media.

Optimize your image and video formats to ensure your message is clear on any platform.

Avoid using visuals with too much text, as it may become unreadable when resized.

For videos, make sure to position the most important elements in the optimal viewing area to guarantee visibility on any screen or channel.

Asset Group Best Practice


Performance Max Google Ads Campaign Asset Group Do's and Don'ts

Want to read more? You might be interested in these...

Clicking a mouse to generate sales

How To Create Irresistible Ads To Increase Click Through Rates

Ever wondered why some ads you simply can't resist clicking on?Have you ever found yourself unable to resist clicking on certain ads? We've all been there. An ad pops up and immediately grabs our attention, much like a mouth-watering custard slice in a bakery. But...
Performance Max Campaign

Performance Max Mastery : Best Practices For Creative Assets & Asset Groups

Optimising your Performance Max campaigns heavily relies on the quality of your creative assets. These components play a crucial role in setting your brand apart and enhancing your return on investment (ROI). Leveraging Google's cutting-edge AI technology, Performance...
Google Ads Data

The Significance Of Choosing The Right Google Ads Strategy

The Significance of Selecting the Right Google Ads Strategy   In today's digital age, businesses are increasingly relying on online advertising to reach their target audience. Among the various advertising platforms available, Google Ads stands out as a powerful...

2023 Key Dates

Tailor Your Marketing To Make The Most Of Key 2023 Celebrations    Whether it's traditional, religious, spiritual, cultural, sports, educational or just for fun, your clients will be paying attention to some key dates in the 2023 calendar.  That means you should...
Eagle Flying High

Constrained Or Flying High? The effect of advertising budgets on growth

Constrained of Flying High? The effect of advertising budgets on growth We see so many businesses find success with PPC yet they never reach their full potential due to a common mindset when it comes to advertising spend. The screen capture below shows a current...
RSA Example

How To Optimise RSA Ads

Responsive Search Ads - How To Make Them Work In July 2022 you will no longer be able to create the go to search ad format, Expanded Text Ad (ETA). They will still continue to run, but you will no longer be able to edit or create them. Google has stated that you will...
YouTube Casting To TV

YouTube & The Big Screen – Let’s Get Personal

YouTube & The Big Screen - Let's Get Personal The demand for Smart TVs (also known as connected TVs) has exploded with nearly 57% of households in the UK reported to own one.  This is a rise in 6 years of 46%. The Smart TV has become an essential hub for modern...

Identify When Google PPC Is Going In The Wrong Direction

It's not always easy to spot the early signs of when your Google Ads are taking a turn to negativity town!  Spotting these identifiers will help you know how to tackle issues before they become costly. Watch out for: Low impressions Low click through/engagement rate...
5 Ways To Reduce Organic Reach On Facebook

5 Steps To Optimize Organic Reach in Facebook

Businesses - Make 5 changes now to reduce your organic reach decline on Facebook. You will have noticed your organic post reach has been steadily declining since 2014. The latest Facebook changes being rolled out over the coming weeks will only exacerbate this. It's a...

Facebook’s Most Important Pixel Change In 2021

 Apple's IOS Release WILL Effect Your Facebook Ads   You Must Taken Action Now To Prepare For Aggregate Event Measurement Tracking. Apple has announced changes with iOS 14 that will affect how Facebook receives and processes conversion events from tools such as...