SEO for AI: How to Optimise Your Website for the Future of Search
SEO for AI: How to Optimise Your Website for the Future of SearchAI is changing the way we search. From Google’s Search Generative Experience (SGE) to voice assistants and additionally AI-powered content summarisation, we’re heading into an era where traditional SEO...
The Significance Of Choosing The Right Google Ads Strategy
The Significance of Selecting the Right Google Ads Strategy In today's digital age, businesses are increasingly relying on online advertising to reach their target audience. Among the various advertising platforms available, Google Ads stands out as a powerful...
2023 Key Dates
Tailor Your Marketing To Make The Most Of Key 2023 Celebrations Whether it's traditional, religious, spiritual, cultural, sports, educational or just for fun, your clients will be paying attention to some key dates in the 2023 calendar. That means you should...
Constrained Or Flying High? The effect of advertising budgets on growth
Constrained of Flying High? The effect of advertising budgets on growth We see so many businesses find success with PPC yet they never reach their full potential due to a common mindset when it comes to advertising spend. The screen capture below shows a current...
How To Optimise RSA Ads
Responsive Search Ads - How To Make Them Work In July 2022 you will no longer be able to create the go to search ad format, Expanded Text Ad (ETA). They will still continue to run, but you will no longer be able to edit or create them. Google has stated that you will...
YouTube & The Big Screen – Let’s Get Personal
YouTube & The Big Screen - Let's Get Personal The demand for Smart TVs (also known as connected TVs) has exploded with nearly 57% of households in the UK reported to own one. This is a rise in 6 years of 46%. The Smart TV has become an essential hub for modern...
Identify When Google PPC Is Going In The Wrong Direction
It's not always easy to spot the early signs of when your Google Ads are taking a turn to negativity town! Spotting these identifiers will help you know how to tackle issues before they become costly. Watch out for: Low impressions Low click through/engagement rate...
5 Steps To Optimize Organic Reach in Facebook
Businesses - Make 5 changes now to reduce your organic reach decline on Facebook. You will have noticed your organic post reach has been steadily declining since 2014. The latest Facebook changes being rolled out over the coming weeks will only exacerbate this. It's a...