How Is AI Changing Google Ads and the Customer Journey in 2026
Welcome to the first AI-driven peak season.
Last year, 61% of shoppers used AI during their Christmas shopping, and 64% said they wished they had used it more.
This year, AI won’t simply change how businesses advertise. It will change how people discover products, research brands and decide what to buy.
Google’s 17 August Bidding Change: What Every Target CPA and Target ROAS Advertiser Needs to Check – Why Your CPA Will Go Up and ROAS Will Drop
Google's 17 August Bidding Change: What Every Target CPA and Target ROAS Advertiser Needs to CheckShort answer: From 17 August, budget limited Target CPA and Target ROAS campaigns will stop beating their targets and start chasing the exact number you've entered in...
Why Counting Calls Isn’t Call Tracking (And What It’s Costing You)
Why Counting Calls Isn't Call Tracking (And What It's Costing You) Short answer: Recording that a call happened tells you almost nothing. What matters for paid ads is recording what kind of call it was, then feeding that quality signal back to Google (or Bing,...
Google Ads: What You Need to Know Before You Spend a Penny
Is Your Business Ready for Google Ads? Here’s What You Need to Know Before You Start(Some of these apply to all forms of marketing!)Google Ads can be a powerful tool for growing your business, driving traffic, and increasing sales. However, it’s not just about setting...
Avoid These Common Costly Google Ads Mistakes
Are These Common Google Ads Mistakes Holding Your Campaigns Back? Running Google Ads can be a powerful way to drive traffic, leads, and sales, but even the most experienced advertisers can fall into common traps that limit their results. Whether you’re noticing...
Are Ads Already Appearing in Google Gemini?
When Google Ads performance drops without an obvious cause, it’s rarely because:
Demand suddenly disappeared
Google “stopped working”
Your ads became bad overnight
More often, it’s something far less visible – a shift in the auction.
Why Did My Google Ads Conversions Suddenly Drop?
When Google Ads performance drops without an obvious cause, it’s rarely because:
Demand suddenly disappeared
Google “stopped working”
Your ads became bad overnight
More often, it’s something far less visible – a shift in the auction.
How the Buyer Journey Really Works in Ecommerce Google Ads
One of the biggest misunderstandings around Google Ads is the assumption that people are either ready to buy or they’re not, and that advertising success is simply about catching them at the right moment.
In reality, ecommerce buying decisions are rarely that immediate.