Is Google Tag Gateway Worth Turning On? What It Actually Does
Section 01What it actually is In plain terms: normally, when someone visits your site, your Google tracking code sends a message to Google - "someone viewed this page," "someone bought this" - from Google's own address. Many browsers and ad blockers recognise that...
Why Did My Google Ads Conversions Suddenly Drop?
When Google Ads performance drops without an obvious cause, it’s rarely because:
Demand suddenly disappeared
Google “stopped working”
Your ads became bad overnight
More often, it’s something far less visible – a shift in the auction.
How the Buyer Journey Really Works in Ecommerce Google Ads
One of the biggest misunderstandings around Google Ads is the assumption that people are either ready to buy or they’re not, and that advertising success is simply about catching them at the right moment.
In reality, ecommerce buying decisions are rarely that immediate.
SEO for AI: How to Optimise Your Website for the Future of Search
SEO for AI: How to Optimise Your Website for the Future of Search
Protected: SEO for AI: How to Optimise Your Website for the Future of Search
Password Protected
To view this protected post, enter the password below:
SEO for AI: How to Optimise Your Website for the Future of Search
SEO for AI: How to Optimise Your Website for the Future of SearchAI is changing the way we search. From Google’s Search Generative Experience (SGE) to voice assistants and additionally AI-powered content summarisation, we’re heading into an era where traditional SEO...
How Waitrose Used Real-Time Weather Data to Boost Sales with YouTube Ads
What if your ads could change in real-time based on what’s happening around your customers?That’s exactly what Waitrose did in their latest Google Ads campaign, and the results were impressive. By using real-time weather data, they ensured their YouTube ads were...
Google Ads Call Tracking Discrepencies
Clarification Over Google Call TrackingWe’re often asked why the “Phone Calls” column in Google Ads shows a different call count from the one tracked in the “Conversions” or “All Conversions” columns. The “Conversions” column displays the number of primary conversions...