Description
What You’ll Receive
Account Reality Check
A clear explanation of:
What Google Ads is actually optimising towards
Why lead volume and lead quality don’t align
Where spend is producing outcomes vs noise
This sets a realistic baseline, without assumptions.
Intent & Lead Quality Assessment
Not all enquiries are equal. You’ll see:
Which search terms indicate readiness to enquire
Which attract browsing, price-checking, or curiosity
Why cost per lead alone is misleading
This explains why volume increases haven’t improved results.
Conversion & Enquiry Friction Assessment
Google Ads doesn’t operate in isolation. You’ll see:
Where enquiries lose momentum after the click
Whether friction exists at call, form, or follow-up stage
Whether poor quality originates before or after contact
This clarifies where quality is actually being lost.
Scaling & Cost Control Assessment
Growth should improve outcomes, not dilute them. You’ll see:
Whether increasing budget would improve or worsen lead quality
What’s driving cost per lead inflation
Where spend can be tightened before scaling
This protects both budget and sales time.
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