How Waitrose Used Real-Time Weather Data to Boost Sales with YouTube Ads
What if your ads could change in real-time based on what’s happening around your customers?That’s exactly what Waitrose did in their latest Google Ads campaign, and the results were impressive. By using real-time weather data, they ensured their YouTube ads were...
Facebook’s Most Important Pixel Change In 2021
Apple's IOS Release WILL Effect Your Facebook Ads You Must Taken Action Now To Prepare For Aggregate Event Measurement Tracking. Apple has announced changes with iOS 14 that will affect how Facebook receives and processes conversion events from tools such as...
Know Your Audience : New vs Returning Users
New or Returning Visitor Do you know how many of your website visitors are new visitors and how many have visited before? This is a key (and often overlooked) audience demographic to know and understand. It reveals how well your website is performing as a business...
Why Facebook Ads Fail
Why Facebook Ads Don't Work Facebook ads really do work but ONLY if you pay attention to them! I've seen ROIs in excess of 2100% for ecommerce business and fantastic lead gen campaigns, but I've also seen campaigns that spend more than they bring in and generate...
GDPR – Know The Facts
GDPR - Stop Commiting Business Suicide We’ve been asked by a number of clients recently about the new GDPR. Our advice is act but DON’T PANIC!The purpose of this article is not to go into the ins and outs of the GDPR as you’ve probably read an awful lot on it. The...
Email Masterclass Part 1
Improve Your Email Marketing: The Subject Line Email Marketing Is Very Much Alive In this digital age, emails flood in by the tens and hundreds daily. Most businesses say the biggest challenge is making sure your email is opened in the first instance. Here's a few...
Can Your Business Survive The Covid 19 Virus?
In this unique time many businesses are facing concerns on the future of their business. With so many businesses relying on footfall and personal interaction as their main income, it's not surprising. With the inevitable "lockdown" on the horizon, and even the fear...
The CTA – Make It Count
How the CTA Can Increase Your ROI After the headline, your call-to-action (CTA) is the second most important element in your marketing communications because without it, the opportunity to engage with the potential customer is lost. Use our checklist below to...