SEO for AI: How to Optimise Your Website for the Future of Search
SEO for AI: How to Optimise Your Website for the Future of Search
Identify When Google PPC Is Going In The Wrong Direction
It's not always easy to spot the early signs of when your Google Ads are taking a turn to negativity town! Spotting these identifiers will help you know how to tackle issues before they become costly. Watch out for: Low impressions Low click through/engagement rate...
5 Steps To Optimize Organic Reach in Facebook
Businesses - Make 5 changes now to reduce your organic reach decline on Facebook. You will have noticed your organic post reach has been steadily declining since 2014. The latest Facebook changes being rolled out over the coming weeks will only exacerbate this. It's a...
Know Your Audience : New vs Returning Users
New or Returning Visitor Do you know how many of your website visitors are new visitors and how many have visited before? This is a key (and often overlooked) audience demographic to know and understand. It reveals how well your website is performing as a business...
Why Facebook Ads Fail
Why Facebook Ads Don't Work Facebook ads really do work but ONLY if you pay attention to them! I've seen ROIs in excess of 2100% for ecommerce business and fantastic lead gen campaigns, but I've also seen campaigns that spend more than they bring in and generate...
GDPR – Know The Facts
GDPR - Stop Commiting Business Suicide We’ve been asked by a number of clients recently about the new GDPR. Our advice is act but DON’T PANIC!The purpose of this article is not to go into the ins and outs of the GDPR as you’ve probably read an awful lot on it. The...
Email Masterclass Part 1
Improve Your Email Marketing: The Subject Line Email Marketing Is Very Much Alive In this digital age, emails flood in by the tens and hundreds daily. Most businesses say the biggest challenge is making sure your email is opened in the first instance. Here's a few...
Can Your Business Survive The Covid 19 Virus?
In this unique time many businesses are facing concerns on the future of their business. With so many businesses relying on footfall and personal interaction as their main income, it's not surprising. With the inevitable "lockdown" on the horizon, and even the fear...