New Forest Cider required a new website that would function effectively in the modern digital landscape while preserving the traditional heritage and authenticity that sits at the heart of their brand.

The website needed to balance usability, flexibility, and future growth with a visual identity that reflected the business’s long-standing craftsmanship and rural heritage.

All Aspect Media designed and developed a bespoke website that carefully combined modern functionality with traditional visual cues, ensuring the digital presence aligned fully with the brand’s identity and long-term business goals.

View website:
https://newforestcider.co.uk

The project focused on carefully balancing visual authenticity with modern functionality.

Every design decision was made to reinforce the brand’s heritage and craftsmanship while ensuring usability and flexibility.

Typography, colour, and imagery were carefully selected to reflect the brand’s traditional character.

• A bespoke typographic approach was chosen to align with the heritage aesthetic

• A unique commissioned letter style was introduced to begin key paragraphs, reinforcing brand identity and echoing the logo

• An off-white background was used to soften the overall appearance and create a timeless feel

• Photography was enhanced using gentle tonal adjustments to reinforce the heritage atmosphere

• Rounded image corners were introduced, subtly referencing the shape of apples and apple leaves

These elements worked together to create a cohesive visual experience that felt authentic, traditional, and true to the brand.

To enhance engagement while maintaining the traditional feel, video content was created using still imagery.

This allowed the site to introduce motion and visual interest without disrupting the heritage aesthetic.

The result was a more immersive and engaging experience while preserving the brand’s character.

Beyond visual design, the website was built as a flexible platform capable of supporting future growth.

This included:

• A structure designed to accommodate future trade functionality

• Ongoing development of trade-specific purchase options and account capabilities

• A scalable foundation supporting expansion into new areas of the business

This ensures the website can evolve alongside the business.e and long-term growth.

A new email structure was implemented to support more effective communication with different customer groups.

This allows New Forest Cider to segment and manage:

• Retail customers

• Newsletter subscribers

• Trade customers

This segmentation enables tailored communication and more effective email marketing.growth.

The website project forms part of a wider digital infrastructure supporting business growth.

This includes ongoing development of a dedicated standalone website for the business’s accommodation offering, Highcroft Cottage.

This ensures each aspect of the business can be positioned and managed appropriately.th.

Training was provided to ensure the New Forest Cider team could confidently manage and update their website independently.

This included:

• Adding and updating products

• Managing content

• Maintaining site accuracy

• Supporting ongoing business operations

This ensures the website functions as a core operational tool rather than a static asset.owth.

The new website provides New Forest Cider with a digital presence that fully reflects the quality, heritage, and authenticity of their brand while supporting modern business requirements.

The business now benefits from:

• A website that preserves and reinforces their heritage identity

• A modern, scalable platform supporting future growth

• Improved user experience across all devices

• Greater flexibility and control over content and products

• Email infrastructure supporting targeted communication

• A digital foundation capable of supporting multiple areas of the business

The website now functions as a central component of the business’s digital infrastructure and long-term growth.