Search to Sign-Up: 771% More Tour Leads in Just 30 Days
We rebuilt this Irish tour operator’s Google Ads strategy from the ground up, transforming average results into a stream of high-quality, conversion-ready enquiries.
Client:
Private Tours Ireland
Location:
Ireland and UK
Target market: High-value travellers seeking bespoke private tour experiences
Service:
Google Ads management, paid search optimisation, lead generation strategy, and conversion optimisation, landing page creation
Challenges:
The business relied heavily on organic visibility and word-of-mouth referrals, which limited its ability to scale enquiry volume predictably. They needed a paid acquisition strategy capable of generating consistent, high-quality enquiries from international travellers actively planning premium private tours, while maintaining strong return on investment and lead quality.
Outcome:
771% increase in conversions year-on-year
Significant increase in qualified enquiries from high-intent international travellers
Established Google Ads as a scalable and reliable lead generation channel
Strengthened year-round enquiry consistency, reducing reliance on seasonal and organic demand
Timeframe: 12-month campaign period
Bespoke Irish Tours for Travellers Who Want More Than a Guidebook
This family-run private tour company offers unforgettable experiences across Ireland, from scenic day trips in Killarney National Park to custom multi-day adventures tailored to travellers from around the world.
Known for local knowledge, warm hospitality, and flexibility, they cater to couples, families, and small groups looking for something more personal than a packaged coach tour.
From Cautious Optimism to Conversion-Focused Confidence
The client was running Google Ads, but performance had hit a ceiling. Enquiries were trickling in, but not at the volume or quality needed to grow the business. The campaigns had been ticking along for a while with no real optimisation, just a basic setup and a “set it and forget it” approach.
We were brought in to shake things up.
The goal was to generate more high-quality leads from international travellers searching for private tours in Ireland. But there was a challenge: the existing setup was underperforming, the landing experience wasn’t aligned with what users needed, and the business owner was understandably cautious about changing a strategy that was delivering “just okay” results.
After a frank conversation, we were given the go-ahead to take the reins, with full responsibility for turning search interest into bookings.
The aim was simple: reduce friction, increase trust, and turn interest into action — fast.
We didn’t just tweak a few settings, we overhauled the entire lead generation funnel to align with how people actually plan and book private tours online.
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Launched a fully optimised Google Ads search campaign, focusing on high-intent keywords used by travellers actively planning their trip.
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Refined targeting, tightening up both demographic filters and keyword match types while expanding negative keywords to cut wasted spend.
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Rewrote all ad copy, shifting the focus from general service descriptions to benefits that matter: local knowledge, flexibility, and the promise of a personalised experience.
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Revamped the landing page, stripping away distractions, improving layout, and making the enquiry process clear and easy to follow.
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Switched the call to action from phone calls to enquiry form submissions — essential for an audience spanning different time zones.
771%↑ Leads
66%↓ Cost Per Lead
269%↑
Conv. Rate
Why it worked
The business didn’t just grow – it smashed records.
We treated this like a serious sales machine, because it was. With the right structure, smart bidding, tailored messaging, and clear measurement, we helped a traditional construction brand break through digitally.
Now, they’re not just keeping up with competitors, they’re overtaking them.
All Aspect Media
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Google Ads specialist Sandra Chapman