A writer’s vision, brought to life
From post-apocalyptic script to compelling visuals, branding, and buzz.
Industry:
Amateur film-maker
Service:
Branding, Social, Web Design
Challenges:
Slightly out of our comfort zone, but a challenge we couldn’t say no to! One of our very first clients deserves a place in our portfolio!
An independent local writer had developed a powerful script exploring human behaviour in times of crisis.
With actors cast and early momentum building, the next step was to establish a brand identity, a digital presence, and a compelling campaign to support fundraising and raise awareness. The goal? Get the film into full production and eventually onto the big screen.
Designing a Symbol of Hope in a Broken World
The client needed a bold, meaningful identity to anchor the fictional club in the film. We created a logo that symbolised both survival and optimism: an empty water bottle with wings – simple, recognisable, and striking in both black and white and colour. The name, The PAS Club (Post-Apocalyptic Survivors Club), was lettered with a tone of military authority and resilience, designed to feel like a real-world organisation.
A Website to Build Community and Momentum
We designed a responsive website that showcased the cast, offered production updates, and gave visitors ways to support the film, from following social media to donating through future crowdfunding. A trailer teaser took centre stage, giving a taste of the tone and sparking early excitement.
The site also included an IMDb-linked cast section, a timeline of development, and space for future expansion as the film progressed.
Raising awareness, one post at a time and shaping the teaser trailer’s direction
We supported the cast and production team with shareable social media content — behind-the-scenes photos, cast profiles, screen readings, and interactive polls — designed to help build interest and community around the project.
We were fortunate to be involved in the direction of the teaser trailer, helping capture the emotional tone and character dynamics. The result? A short but powerful visual preview that stays true to the film’s message and generates real intrigue.
Although the film ultimately didn’t proceed — as the team moved on and priorities shifted post-pandemic — the work we produced laid a solid foundation for what could have been. The branding, teaser, and digital presence brought the concept to life, gave the cast something tangible to promote, and built early momentum around a powerful idea. Even without a final cut, the project remains a great example of how storytelling, design, and strategy can bring a vision into focus.
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