Logistics, but make it lucrative
A fulfilment centre expands to Europe and signs £4.5m in contracts from just £52k in ad spend.
Industry:
Lead Generation – Fulfilment Centre
Service:
Google Ads
Challenges:
High intent leads only – sifting out the eBayers!
Outcome:
£4.5m in contracts from £52k ad spend
UK franchise centre dedicated to high-value clients in the UK and EU.
A UK-based third-party logistics company offering fast, scalable fulfilment solutions for e-commerce brands. With next-day delivery, international reach, and a focus on efficiency, they support growing online retailers looking to outsource their warehousing and order processing.
Understanding client value is essential when determining CPL.
With an average client contract value of £95k over three years, and a lead-to-client conversion rate of 10%, this wasn’t about volume; it was about precision. High-value leads. Carefully qualified. Strategically won.
47 contracts
£4.5m value
With the right expectations, tracking, and strategy in place, this campaign proved you don’t need hundreds of leads to grow — you just need the right ones. What started as a high-risk test turned into a multi-million-pound win.
All Aspect Media
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