Logistics, but make it lucrative
A fulfilment centre expands to Europe and signs £4.5m in contracts from just £52k in ad spend.
Client:
International Fulfilment Provider
Location:
United Kingdom and International
Target market: Ecommerce businesses seeking outsourced fulfilment and logistics services
Service:
Google Ads, Landing Pages, Conversion Tracking, Lead Generation
Challenges:
The fulfilment market is highly competitive, with multiple providers targeting similar ecommerce businesses. The client needed a lead generation strategy capable of attracting high-quality enquiries from growing ecommerce brands, while ensuring efficient use of ad spend and maintaining a profitable cost per acquisition.
Outcome:
£4.5m in signed contracts generated
£52k total ad spend
8654% return on ad spend achieved
Established Google Ads as a highly profitable and scalable lead generation channel
Timeframe: 18-month campaign period
UK franchise centre dedicated to high-value clients in the UK and EU.
A UK-based third-party logistics company offering fast, scalable fulfilment solutions for e-commerce brands. With next-day delivery, international reach, and a focus on efficiency, they support growing online retailers looking to outsource their warehousing and order processing.
Understanding client value is essential when determining CPL.
With an average client contract value of £95k over three years, and a lead-to-client conversion rate of 10%, this wasn’t about volume; it was about precision. High-value leads. Carefully qualified. Strategically won.
47 contracts
£4.5m value
With the right expectations, tracking, and strategy in place, this campaign proved you don’t need hundreds of leads to grow — you just need the right ones. What started as a high-risk test turned into a multi-million-pound win.
All Aspect Media
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Google Ads specialist Sandra Chapman