A US-based manufacturer and distributor of premium outdoor buildings, specialising in customisable sheds, barns, garages and cabins. With a reputation for craftsmanship and integrity, their goal was to become the trusted go-to within a 100-mile radius and build a business ready to scale, even through uncertain times.

Our US-based client had one clear goal: to become the go-to shed supplier within 100 miles of their base. But when they joined us in mid-2020, the pandemic was in full force, and supply chains were buckling. The strategy had to be smart, flexible, and laser-focused on high-quality conversions.

With fulfilment pressure high, we shifted to a maximise conversion value strategy, optimising for higher-ticket, serious buyers that matched real capacity and profit goals.

We began by auditing their existing Google Ads setup to identify wasted spend and untapped opportunities. From there, we built a two-year strategy aligned with realistic growth targets and stock availability.

High-intent search campaigns were launched using a smart mix of keyword match types and ad formats, supported by advanced tracking across the website and ads.

We introduced remarketing to re-engage valuable visitors, and recommended on-site improvements to strengthen conversions and SEO. Throughout the process, we monitored performance closely, adapting weekly to match shifting demand and supply conditions.