Eco Towels is a UK-based brand born from a busy hair salon that set out to solve a problem, traditional towels were time-consuming, unhygienic, and far from sustainable. They created their own range of biodegradable, single-use towels designed for professionals in the hair, beauty, spa and leisure industries.

What started as a practical solution soon became a fast-growing e-commerce business with a clear mission: to help the industry reduce laundry, save time, and lower its environmental impact.

A forward-thinking hair salon launched its own range of sustainable, ultra-absorbent towels, designed for use across the hair, beauty and leisure industries. They came to us with two clear goals:

• Re-engage and sell more to their existing customer base

• Reach new customers across the UK and grow brand awareness

The challenge? A limited budget, a niche product, and a pandemic that had already changed buying behaviour across the industry.

We built a full-funnel advertising plan that combined search intent, paid social, and remarketing, all anchored by a rebuilt website experience designed to convert.

Key priorities included:

• Re-engage past customers with highly targeted remarketing

• Reach new audiences via Google Search and Facebook lead gen

• Improve conversion rates site-wide with a cleaner, clearer customer journey

And when demand for sustainable products spiked during the pandemic, we scaled accordingly.

• Audited and rebuilt the website journey for stronger conversions

• Designed new landing pages aligned to campaign traffic

• Implemented advanced tracking across Google & Meta

• Ran Google Search campaigns using a mix of keyword and dynamic targeting

• Launched Google Shopping to capture purchase intent

• Created video, image and gif assets for paid social & remarketing

• Built Meta catalogues for in-platform buying

• Ran Facebook lead gen campaigns targeting industry professionals

• Used Display ads to target visitors of competitor sites