This project involved creating three distinct but strategically aligned insurance brand identities across B2C, B2B, and online-only markets.

Farm & General Insurance required a complete brand refresh to modernise their visual identity and better reflect their position as a trusted insurance broker. Alongside this, a new sister company, Land Based Underwriters, was being launched to provide specialist insurance products to other brokers, requiring a full brand identity from the ground up.

Following the success of both projects, we were asked to repeat the process for My Farm Insurance, a digital-first insurance brand designed specifically for online customer acquisition.

Farm & General Insurance needed a modernised brand identity to strengthen their market presence.

At the same time, Land Based Underwriters and My Farm Insurance required complete brand identities, websites, and marketing materials to support their launch and growth.

Each brand needed its own clear positioning while maintaining a professional and credible presence within the insurance sector.

We approached the project by developing distinct brand identities for each business while ensuring consistency in professionalism and clarity across all customer touchpoints.

This included:

• Logo design tailored to each brand’s audience and positioning

• Creation of full brand identity systems, including colour palettes, typography, and visual style

• Website design aligned with each company’s target audience and objectives

• Design of supporting marketing literature and materials

• Establishing a consistent and scalable visual foundation for future growth

Farm & General Insurance’s refreshed brand reflected stability and trust for their B2C customers, while Land Based Underwriters’ identity positioned them as a credible and professional partner within the B2B insurance market.

My Farm Insurance was developed with a more digital-focused identity, optimised for online engagement and customer acquisition.

To help fill remaining spaces on upcoming courses, we introduced a last-minute availability feature. This dynamically displays remaining spaces or cancellations and enables users to book instantly. It integrates with the broader booking system and ensures room availability, course limits, and accommodation logic remain accurate in real-time.