Sandra founded All Aspect Media to help businesses move beyond visibility and focus on measurable results. Her expertise covers the full lifecycle of digital customer acquisition, including:

• Google Ads strategy, setup and optimisation

• Conversion-focused website design

• Landing page optimisation

• Conversion tracking and analytics implementation

• Lead generation and ecommerce performance scaling

She has worked with businesses ranging from independent local companies to international organisations, helping them attract higher-quality enquiries and improve profitability through targeted advertising.

Sandra is also a Google Partner, reflecting her proven experience, performance standards and ongoing professional development within the Google Ads platform.

Sandra has managed campaigns across nearly every major Google Ads campaign type, including:

• Search campaigns

• Performance Max campaigns

• Shopping campaigns

• Display campaigns

• YouTube video campaigns

• Demand Gen campaigns

• Remarketing campaigns

Her campaigns have generated thousands of leads and sales across industries including:

• Healthcare and medical clinics

• Professional services

• Local service businesses

• Ecommerce retailers

• Property and architecture firms

• Automotive services

• Home improvement companies

This breadth of experience allows her to quickly identify the most effective strategy for each business based on its specific goals and market.

Sandra has personally managed over £20 million in Google Ads spend, providing her with deep insight into how campaigns perform across different industries, budgets and competitive environments.

This level of spend provides experience that cannot be replicated through theory alone. It enables faster identification of profitable opportunities, avoidance of common mistakes, and more accurate optimisation decisions.

Businesses benefit from proven, data-driven strategies developed through managing campaigns at scale.

Sandra’s approach focuses on outcomes that matter to businesses:

• Increasing qualified enquiries

• Improving conversion rates

• Reducing cost per acquisition

• Maximising return on ad spend

Rather than focusing solely on clicks or impressions, campaigns are built around attracting high-intent prospects who are ready to take action.

This is supported by conversion-optimised landing pages and websites designed to turn visitors into customers.

In addition to managing advertising campaigns, Sandra designs websites specifically built to convert advertising traffic into enquiries and sales.

Many businesses lose potential customers because their website is not structured to support conversion. Sandra addresses this by ensuring websites include:

• Clear messaging aligned with search intent

• Strong calls to action

• Trust-building elements and social proof

• Fast loading speeds

• Mobile-optimised layouts

• Conversion tracking integration

This ensures advertising investment is fully supported by the website experience.

Sandra’s philosophy is simple: advertising should produce measurable business growth.

Every campaign is managed with a focus on:

• Long-term profitability

• Sustainable performance

• Data-driven decision making

• Continuous optimisation

This approach allows clients to scale confidently, knowing their advertising investment is producing real business value.

In addition to Google Ads and website design, Sandra is the founder of SmarterBots, an AI-powered chatbot platform that helps businesses convert more website visitors into enquiries and customers.

This work reflects her broader focus on improving conversion performance, ensuring businesses maximise the value of every website visitor generated through advertising.

By combining paid advertising, conversion-optimised websites and AI-driven customer engagement, Sandra helps businesses create complete, high-performing digital acquisition systems.