Google's 17 August Bidding Change: What Every Target CPA and Target ROAS Advertiser Needs to CheckShort answer: From 17 August, budget limited Target CPA and Target ROAS campaigns will stop beating their targets and start chasing the exact number you've entered in...

Why Counting Calls Isn't Call Tracking (And What It's Costing You)   Short answer: Recording that a call happened tells you almost nothing. What matters for paid ads is recording what kind of call it was, then feeding that quality signal back to Google (or Bing,...

Is Your Business Ready for Google Ads? Here’s What You Need to Know Before You Start(Some of these apply to all forms of marketing!)Google Ads can be a powerful tool for growing your business, driving traffic, and increasing sales. However, it’s not just about setting...

Are These Common Google Ads Mistakes Holding Your Campaigns Back?   Running Google Ads can be a powerful way to drive traffic, leads, and sales, but even the most experienced advertisers can fall into common traps that limit their results. Whether you’re noticing...

When Google Ads performance drops without an obvious cause, it’s rarely because:

Demand suddenly disappeared

Google “stopped working”

Your ads became bad overnight

More often, it’s something far less visible – a shift in the auction.