The Strategy

The logo needed to be a symbol representing life and hope.  It also needed to look equally powerful in black and white as in colour.  The design would be used on promotional t-shirts as well as on club member t-shirts featured in the film.

As life relies on water, we opted for an empty water bottle and gave it wings as a sign of hope.  This will later be animated.

For the letting of the logo, we wanted to use something quite prominent and powerful.  Something to recognise as an organisation so the three letters of The Post Apocalyptic Survivors club were used in a tone that has an element of war.

We created a website that enabled cast and public to track updates on the films progress, keep up with the latest fundraising news and find out more about the film and cast in general.

It highlighted the trailer video to entice people into supporting the film and help towards the fundraising activities to get it into production.

We also added an actors page which showcased the cast with a profile image and rollover description plus links to their IMDb profiles.

The website is fully responsive on all devices.

We created a variety of social media posts to showcase the actors and give a sense of theme for the prodcution.  Posts also included screen reading photographs to keep people involved at every level of the production and polls for people to participate in.

For the video teaser, we were lucky enough to have a hand in the direction of filming.  This enabled us to caputure the essence of the film in a way that we feel really makes the viewer think.  Covid 19 put the production on hold but we’re told it will resume shortly.  We look forward to seeing it on the big screen soon!