“Dry As They Might…”
£183k sales on a £27k Investment
![EcoGoogleOverview](https://allaspectmedia.co.uk/wp-content/uploads/2022/06/EcoGoogleOverview.png)
Annual Spend
Combined Sales
%
Annual ROI
![white waffle with auburn hair Hair Salon](https://allaspectmedia.co.uk/wp-content/uploads/2022/06/white-waffle-with-auburn-hair.jpg)
Project Summary
A local haridressing salon that has designed their own sustainable towels for use across the hair, beauty and leisure industries wanted to maximise sales to exisiting customers and reach and establish a relationship with new customers throughout the UK.
The Strategy
To re-engage existing customers with remarketing campaigns and reach new customers with eye catching lead generation ads. The website needed a revamp to improve customer journey and have a more modern feel.
During the pandemic, the need for the product increased which presented an ideal situation for targeted growth by flexing the existing strategy.
What we did…
- Carried out a complete website review to improve the customer journey.
- Designed and created new landing pages to improve conversion rates for all visitors.
- Implemented comprehensive tracking across all platforms.
- Developed & implemented a Google search campaign strategy focusing on keywords & dynamic ads.
- Set up a shopping campaign to target people actively looking to purchase these items.
- Asset creation including images, gifs and videos for use within Google, Facebook & Instagram remarketing and lead generation campaigns.
- Set up catalogues on social media platforms to allow for in-platform purchases.
- Targeted visitors of appropriate websites including competitors sites with Google Display ads.
- Created a Facebook lead generation brand awareness campaign to target industry workers.
Proven Results
![Ecotowels July 2021 account total Google Stats](https://allaspectmedia.co.uk/wp-content/uploads/2022/06/Ecotowels-July-2021-account-total.jpg)
Monthly Spend
Monthly Sales
%
ROAS
%
Conversion Rate
![Ecotowels whoel time FB FB Stats](https://allaspectmedia.co.uk/wp-content/uploads/2022/06/Ecotowels-whoel-time-FB.jpg)
Annual Spend
Sales
%
ROAS
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