The Strategy

Joining us in 2020, mid Covid-19 pandemic, the strategy needed to be flexible, not only to cater for demand but also for supply issues.  Quality rather than quantity was needed so we optimised towards a maximise conversion value strategy.  The aim was to give the client the highest possible return on their investment rather than a large quantity of smaller orders  that they would struggle to fulfill.

What we did…

• Evaluated their current ads strategy to identify what is working and identify wasted spend
• Designed a 2 year realistic and achievable strategy in terms of sales and fulfilment
  
• Created well rounded search campaigns with target rich keywords in varying match types and the latest responsive ad formats, alongside traditional expanded text ads.
• Implemented comprehensive website and ad tracking
• Worked towards achieving a maximise conversion strategy goal to generate better quality leads
• Identified the value of visitors and created a remarketing campaign to re-engage the
• Evaluated and reported back on optimisation opportunities on the website to both enhance sales and SEO.

Proven Results

Since working with this company from June 2021, we’ve felt in real terms the hardship that the pandemic brought alongside them. We are proud to say that they saw it through with tremendous results and, although the pandemic is not over in the US at this stage (June 2022) the company is in a stronger postiion than they ever thought possible and are ready to expand when the market allows.