Are you running Google Ads but struggling to improve lead quality, ROI, or cost efficiency?
Discover how to stop paying for low-quality outcomes that don’t grow your business
“Sandra helped unravel a tangled Google Ads account and made performance finally make sense. Sales have increased and reporting is now clear.”
— Matt, Director, EcoTowels
Google Ads Performance DiagnosTIC Report
The Performance Diagnostic is a one-off investment of £397 + VAT.
It’s designed to be useful in its own right to guide you on where to focus your attention for real improvement.
Whether your priority is enquiries, purchases, or both, Google Ads can generate growth.
But, what if you’re spending, generating clicks, enquiries and sales, yet your bottom line doesn’t improve? And every time budget increases, the problem seems to get worse. Perhaps;
- you get a small number of strong outcomes surrounded by a lot of low-value ones, and time is wasted filtering weak or unprofitable enquiries;
- cost per lead or ROAS looks acceptable, yet adding budget to scale only increases volume, not quality or ROI
- you or your agency spend months testing various “tweaks” and landing page changes that result in no genuine growth, all the while increasing spend.
You’re probably frustrated.
The problem is, you don’t have visibility across the whole system to see what’s actually driving the quality outcomes you desire in order to make the right changes.
If this feels familiar, you’re not alone and there is a solution
This diagnostic report exists to explain why this is happening — and to show what needs tightening before adding more spend. Your diagnostic report will give you:
CLARITY on why outcomes — whether enquiries or sales — are inconsistent
VISIBILITY on what’s creating noise vs real commercial outcomes
CONFIDENCE on whether scaling spend will help or hurt
Only £397 +vat
What You’ll Receive
Applicable to lead generation, ecommerce, and hybrid Google Ads outcomes
Account Reality Check
A clear explanation of:
What Google Ads is actually optimising towards
Why lead volume and lead quality don’t align
Where spend is producing outcomes vs noise
This sets a realistic baseline, without assumptions.
Intent & Quality Assessment
Not all conversions are equal. You’ll see:
Which signals indicate readiness to enquire or purchase
Which attract browsing, research or low-intent traffic
Why surface metrics (like CPL or ROAS alone) can be misleading
This explains why volume increases haven’t improved results.
Conversion & Enquiry Friction Assessment
Google Ads doesn’t operate in isolation. You’ll see:
Where searches lose momentum after the click
Whether friction exists at call, form, cart or follow-up stage
Whether poor quality originates before or after contact
This clarifies where quality is actually being lost.
Scaling & Cost Control Assessment
Growth should improve outcomes, not dilute them. You’ll see:
Whether increasing budget would improve or worsen lead quality & ROI
What’s driving cost per lead/per sale inflation
Where spend can be tightened before scaling
This protects both budget and sales time.
Strategic Action Blueprint
Alongside the diagnostic, you’ll receive a clear, prioritised action blueprint based on what’s actually limiting performance in your account. This includes:
What needs to change, and just as importantly, what should be left alone
Why each change matters, based on how Google is currently learning from your data
The correct order to make changes, so fixes don’t create new problems
Where Google Ads ends and other constraints begin (site, funnel, offer, sales process)
This means you don’t just understand what’s happening,
you know exactly how to correct it, without guesswork or unnecessary disruption.
This isn’t about getting more leads or sales.
It’s about understanding:
- Why lead quality or ROI looks the way it does
- Which enquiries and searches represent real intent
- where low-quality leads and non-purchasers are being introduced
Once that’s clear, improving quality and ROI stops feeling like trial and error.
Why audits and surface fixes don’t help
Most Google Ads accounts are underperforming because optimisation is happening at the wrong level.
Audits and surface fixes tend to focus on visible settings and short-term adjustments. Those changes can tidy an account, but they rarely explain why the account behaves the way it does, or why scaling often makes results worse.
Without that, optimisation becomes reactive. Things get tweaked, performance stabilises briefly, then the same limitations reappear.
This diagnostic exists to identify the underlying constraints that audits don’t surface, so changes are made with intent, not guesswork.
If you want to stop paying for LOW-VALUE OUTCOMES…
Get clarity on why lead quality or sales value looks the way it does, and what’s actually driving it.
A small decision now can prevent expensive mistakes later.
The Performance Diagnostic is a one-off investment of £397 + VAT.
It’s designed to be useful in its own right.
If you decide to move into ongoing management later, this analysis becomes the foundation of our work together.
What our clients say after working with us
“Absolutely amazing. Best month of sales to date. I would 100% recommend All Aspect Media.”
— Debbie Spencer, Director
“Thoroughly professional. Our sales have increased and online marketing has rocketed.”
— Robert Dyer, Director
“Sustainably high ROAS over a long period. Optimisations saved money without reducing return.”
— Jeannie Hind, Director
All Aspect Media
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