Social Media is a powerful marketing tool with the capability of elevating businesses to seemingly unattainable heights. We can help you unlock the key to creating an online Social Media Presence and running a successful campaign.
Social Media platforms such as Twitter, Facebook, You Tube, LinkedIn, Snapchat and Instagram use highly sophisticated algorithms which decide what content reaches your audience. These algorithms are continually evolving and in today's online society, not every piece of content will reach your intended audience organically. As a business, you now need to adopt an effective, informed paid social media strategy, to work in harmony with your organic strategy, one which is specifically tailored to reach the people who matter to your business. That's where we come in!
The value of social research can be summarized as one thing - knowing your audience. This research give the following benefits:
DEEPER UNDERSTANDING of your audience and their culture
CREATE better content for your audience
BE WISER and more informed with your budget spending
CREATE relationships with your target audience, driving word of mouth
IDENTIFY significant emerging trends
DIFFERENTIATE from your competition
DISCOVER gaps in the market and develop a blue ocean strategy
EMPLOY successful social media strategies
Content Marketing is the creation publishing and sharing of content (infographs, videos, text, photos etc), with the ultimate goal of building brand awareness, reputation and affinity. Effective content marketing will help you to:
GROW your brand or business awareness
RECRUIT brand advocates and new customers
INCREASE Search Engine Optimization with web traffic
ENHANCE understanding of your business and interact with key audiences
GENERATE leads and new business
Through understanding your buyers journey and at which point they are at in that journey, we are able to produce content that is tailored for them at the right stage to guide them through the sales funnel to the next level.
Using social media helps increase your website traffic. The more social media shares you receive, the higher your search ranking will be
Social media increases sales and customer retention through regular interaction and timely customer service Brand Engagement - Social media isn't about pushing your sales message. It's a two way channel where you have the opportunity to engage directly with your customers.
Social media generates a lot of data from interactions. Insights enable you to define your audience through demographics and geographics, influences, interests and hobbies etc. It's also a great tool to see how your customers feel about your brand
Social media ads are an inexpensive way to promote your business and distribute content. They offer extensive targeting options to ensure you reach the right audience far better than an offline advert can.
Understanding why people use social media is key to running a successful social media campaign and presence. Social is incredibly powerful and done correctly, enables us to connect deeply with our audience, build memories, loyalty and pleasurable associations.
We use social media tools in a way that most effectively connects to your audience socially, which in turn then produces the results of sales, getting subscribers and likes.
Outsourcing this vital area of the business helps to focus efforts in the right directions for maximum potential and growth
Facebook users share nearly 2.5 million pieces of content
Twitter users tweet nearly 300,000 times
Instagram users post nearly 220,000 photos
YouTube users upload 72 hours of new video content
Apple users download nearly 50,000 apps
Email users send over 200 million messages
These figures are from January 2018 so you can imgine how they will grow over time!